Does Salesforce need a rebrand?
B2B Growth
Challenges and Strategies for Rebranding Salesforce
The chapter delves into the challenges of rebranding Salesforce while maintaining its existing user base and navigating potential backlash. It emphasizes the importance of focusing on the company's values, community involvement, and charismatic engagement to attract a younger audience. The discussion also touches on the need for Salesforce to change its perception, provide strong leadership, and utilize AI effectively to offer valuable insights within the platform.
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