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13min chapter
We Wasted 8 Years on Organic Growth (Here’s What Finally Worked) ft James Carbary
Distribution First
Maximizing Reach: Paid Media Strategies for B2B Content
This chapter explores the necessity of integrating paid media strategies alongside organic distribution for enhancing the visibility of B2B video podcasts. The speakers emphasize the importance of targeting specific audiences through paid platforms, while also advocating for innovative, engaging content formats to boost audience interaction.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode