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19min chapter
We Wasted 8 Years on Organic Growth (Here’s What Finally Worked) ft James Carbary
Distribution First
Mastering Paid Advertising for Podcasts
This chapter outlines practical strategies for launching paid advertising campaigns on platforms like LinkedIn and YouTube, focusing on effective ad formats and targeting specific audiences. It emphasizes the importance of understanding core messages and audience dynamics to enhance engagement and subscriber growth. Additionally, it discusses the need for a cohesive content marketing strategy that integrates organic efforts with paid media to build trust and foster audience connections.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode