Productivity expert Ryan Baum and host Justin discuss prioritizing tasks for better productivity, focusing on core activities, battling perfectionism, and embracing authentic perspectives. They explore the impact of following best practices, balancing personal perspectives, and prioritizing tasks as 'big rocks' for maximum impact.

Content strategy experts Jess Cook, Chelsea Castle, and Ryan Baum discuss the challenges of brand storytelling and the importance of building brand authenticity in 2024. They share insights on converting customers into advocates through powerful strategic narratives. The panel forecasts the future of content marketing, emphasizing differentiation and building true audience engagement.

Explore how a $3 Billion SaaS Company leverages social layering to unlock their brand's potential. Learn about their multi-faceted content strategy on LinkedIn, consistent content systems, effective prioritization strategies, and challenges of integrating AI into content creation.

Jess Cook, a customer advocacy expert, Chelsea Castle, a B2B brand-building content marketer, and Ryan Baum, a content marketing specialist focused on AI, dive into 2024's key content trends. They discuss the power of authentic storytelling and customer voices in branding. Strategies to enhance brand credibility and differentiate in a crowded market are explored. The group emphasizes the significance of quality over quantity in content creation and the role of feedback in shaping marketing strategies moving forward.

Discussion on the evolving importance of vanity metrics in B2B marketing, addressing challenges faced by startups, emphasizing meaningful metrics over vanity metrics, exploring the definition of vanity metrics in B2B marketing, and analyzing metrics and engagement on LinkedIn for business impact.