Distribution First These "Trends” Are The New Normal [Best of 2024]
Dec 3, 2024
Jess Cook, a customer advocacy expert, Chelsea Castle, a B2B brand-building content marketer, and Ryan Baum, a content marketing specialist focused on AI, dive into 2024's key content trends. They discuss the power of authentic storytelling and customer voices in branding. Strategies to enhance brand credibility and differentiate in a crowded market are explored. The group emphasizes the significance of quality over quantity in content creation and the role of feedback in shaping marketing strategies moving forward.
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Promote Your Customers
- Promote customers by featuring them in relevant industry podcasts and publications.
- Let customer success stories speak for your brand, showcasing authentic experiences.
Brand Building
- Invest in authentic brand building to differentiate in a competitive B2B landscape.
- Build trust by aligning brand activities and messaging across your entire organization.
Brand is More Than Marketing
- Brand building requires internal investment and alignment across all company functions, not just marketing.
- Use brand workshops and internal committees to clarify your brand's story and ethos.