These "Trends” Are The New Normal [Best of 2024]
Distribution First
Harnessing Customer Voices in Brand Building
This chapter explores the trend of using customer advocacy and authentic storytelling to enhance brand credibility, particularly in the B2B sector. The speakers discuss strategies for engaging customers, emphasizing the importance of genuine narratives over traditional marketing tactics. They also outline actionable steps brands can take to differentiate themselves in a crowded market while preparing for emerging trends in 2024.
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