Building a Layered Approach for Content Strategy on LinkedIn

Utilizing a layered approach for content strategy on LinkedIn, the speaker emphasized the effectiveness of combining internal employee thought leadership content with customer stories and paid promotion. By diversifying content types and leveraging employee and customer contributions, they were able to amplify their reach and engagement on the platform. This strategy involved creating non-promotional employee content, customer testimonials, and targeted paid promotions, resulting in a cohesive approach that saw mutual amplification and increased visibility.