B2B Growth
Content Systems of a $3 BILLION SaaS Company
Mar 15, 2024
Explore how a $3 Billion SaaS Company leverages social layering to unlock their brand's potential. Learn about their multi-faceted content strategy on LinkedIn, consistent content systems, effective prioritization strategies, and challenges of integrating AI into content creation.
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Quick takeaways
- Successful content strategy on LinkedIn involves a mix of employee thought leadership, customer stories, and paid promotion for increased reach and engagement.
- Consistent content creation requires well-established systems with cornerstone, core, and daily content buckets to ensure quality and engagement.
Deep dives
Building a Layered Approach for Content Strategy on LinkedIn
Utilizing a layered approach for content strategy on LinkedIn, the speaker emphasized the effectiveness of combining internal employee thought leadership content with customer stories and paid promotion. By diversifying content types and leveraging employee and customer contributions, they were able to amplify their reach and engagement on the platform. This strategy involved creating non-promotional employee content, customer testimonials, and targeted paid promotions, resulting in a cohesive approach that saw mutual amplification and increased visibility.
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