Explore how a $3 Billion SaaS Company leverages social layering to unlock their brand's potential. Learn about their multi-faceted content strategy on LinkedIn, consistent content systems, effective prioritization strategies, and challenges of integrating AI into content creation.

Discussion on the evolving importance of vanity metrics in B2B marketing, addressing challenges faced by startups, emphasizing meaningful metrics over vanity metrics, exploring the definition of vanity metrics in B2B marketing, and analyzing metrics and engagement on LinkedIn for business impact.