Are you thinking about “Vanity Metrics” the wrong way?

Reevaluation of Vanity Metrics

There has been a recent shift in perspective towards vanity metrics, with a recognition of their importance in building sustainable assets for reaching the audience effectively. The focus is now on understanding the meaningful aspects of metrics rather than dismissing them. For instance, the concept of associating brand image with market share highlights the varying impacts based on the company's size - a small startup faces different challenges compared to a well-established brand, necessitating a tailored approach to metrics.