B2B Growth Are you thinking about “Vanity Metrics” the wrong way?
Mar 8, 2024
Discussion on the evolving importance of vanity metrics in B2B marketing, addressing challenges faced by startups, emphasizing meaningful metrics over vanity metrics, exploring the definition of vanity metrics in B2B marketing, and analyzing metrics and engagement on LinkedIn for business impact.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Navigating Brand Strategy and Lead Generation Based on Business Stage
03:27 • 2min
Insights on Meaningful Metrics and the Pitfalls of Vanity Metrics in Business Growth
05:52 • 2min
Navigating the Definition and Application of Vanity Metrics in B2B Marketing
07:43 • 5min
Analyzing Metrics and Engagement on LinkedIn for Business Impact
12:44 • 3min