#601 How do you build trust with someone who’s just visiting your website? How do you connect and convert them into paying customers right then and there? In business, we often have so many big ideas that we forget to go back to the tried and true fundamentals, like gathering testimonials from our audience. Today I’m chatting with Casey Hill, the Head of Growth at Bonjoro. They've created a testimonial tool that I think is absolutely revolutionary. Imagine this, you send a link to a customer of yours, and it then prompts them with the exact questions that lead to the most fruitful text or video testimonials and case studies that you could ever ask for. But what does a good testimonial even look like? When is the best time to ask for testimonials, and what are the precise questions you should ask? Casey shares all of this along with some massive tips you can use in your business, no matter which tools you use. Show notes and more at SmartPassiveIncome.com/session601.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Casey Hill, a Senior Growth Manager at ActiveCampaign, discusses the value of email marketing, repurposing content, balancing short-term wins with long-term strategies, and improving onboarding flow by asking tailored questions in this insightful podcast.

Casey Hill, ActiveCampaign’s Senior Growth Manager, discusses the massive changes AI brings to marketing workflows. They explore AI-powered marketing strategies, impact on medicine, content creation with AI tools, promptology in technology, and AI's impact on content creation and adoption.

Explore how a $3 Billion SaaS Company leverages social layering to unlock their brand's potential. Learn about their multi-faceted content strategy on LinkedIn, consistent content systems, effective prioritization strategies, and challenges of integrating AI into content creation.

Discussion on the evolving importance of vanity metrics in B2B marketing, addressing challenges faced by startups, emphasizing meaningful metrics over vanity metrics, exploring the definition of vanity metrics in B2B marketing, and analyzing metrics and engagement on LinkedIn for business impact.