AI Transforming Workflows with Unique Data and Personalization

AI is predicted to significantly impact standard workflows by utilizing big data, leading to more personalized and relevant experiences for customers. Companies harness vast amounts of data to train AI models and provide tailored services. This trend results in larger brands possessing a competitive advantage with increased customer insights, exemplified by tech giants like Google and Amazon. Active Campaign demonstrates how data training models enhance customer interactions, offering predictive lead scoring and personalized experiences.