B2B Growth This changed marketing forever
6 snips
Apr 23, 2024 Casey Hill, ActiveCampaign’s Senior Growth Manager, discusses the massive changes AI brings to marketing workflows. They explore AI-powered marketing strategies, impact on medicine, content creation with AI tools, promptology in technology, and AI's impact on content creation and adoption.
AI Snips
Chapters
Transcript
Episode notes
Unique Data as Competitive Advantage
- Access to unique data is becoming the new competitive advantage in marketing automation.
- Large brands with vast customer data can train AI models for personalized experiences.
ActiveCampaign's Data Moat
- ActiveCampaign leverages data from 180,000 SMB customers to improve its AI models.
- This data helps predict customer behavior and personalize interactions, like avoiding emails during vacations.
Rapid AI Adoption in Healthcare
- Nuance, an AI company acquired by Microsoft, created DAX Co-pilot to help doctors take notes.
- 50% of US physicians adopted this technology, showcasing the rapid adoption potential of AI.