B2B Growth
This changed marketing forever
Apr 23, 2024
Casey Hill, ActiveCampaign’s Senior Growth Manager, discusses the massive changes AI brings to marketing workflows. They explore AI-powered marketing strategies, impact on medicine, content creation with AI tools, promptology in technology, and AI's impact on content creation and adoption.
18:29
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Quick takeaways
- AI revolutionizes marketing workflows by leveraging big data for personalized experiences.
- The shift to AI in workflows promotes creativity over manual tasks, enhancing brand strategies.
Deep dives
AI Transforming Workflows with Unique Data and Personalization
AI is predicted to significantly impact standard workflows by utilizing big data, leading to more personalized and relevant experiences for customers. Companies harness vast amounts of data to train AI models and provide tailored services. This trend results in larger brands possessing a competitive advantage with increased customer insights, exemplified by tech giants like Google and Amazon. Active Campaign demonstrates how data training models enhance customer interactions, offering predictive lead scoring and personalized experiences.
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