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19min chapter
The Top Content Marketing Trends of 2024 (Expert Panel)
Distribution First
Balancing Short-term and Long-term Goals in Content Marketing
The chapter delves into creating valuable and engaging content while balancing short-term and long-term goals in marketing initiatives. It emphasizes repurposing content, understanding audience questions, and creating cornerstone pieces and atomized content to fuel overall strategy. The importance of tracking metrics, repurposing content effectively for different platforms, and standing out in a saturated content landscape is also discussed.
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