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18min chapter
The Top Content Marketing Trends of 2024 (Expert Panel)
Distribution First
Leveraging Customer Voices in Content Marketing
The chapter explores the strategy of using customer testimonials in content marketing to enhance credibility and reach a wider audience. It discusses selecting clients based on industry and past interactions, prioritizing potential customers, and planning for long-term collaborations. Emphasis is placed on authentic customer advocacy, building trust, and creating strong brand identities in the digital B2B landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode