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The Top Content Marketing Trends of 2024 (Expert Panel)

Distribution First

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Leveraging Customer Voices in Content Marketing

The chapter explores the strategy of using customer testimonials in content marketing to enhance credibility and reach a wider audience. It discusses selecting clients based on industry and past interactions, prioritizing potential customers, and planning for long-term collaborations. Emphasis is placed on authentic customer advocacy, building trust, and creating strong brand identities in the digital B2B landscape.

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