The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

23 snips

Sep 2, 2024

Chelsea Castle, Head of Content and Brand at Close, brings her B2B SaaS expertise to the discussion. She highlights how integrating internal knowledge can create a content goldmine. Repurposing various media forms is essential for maximizing value. Chelsea emphasizes the importance of authentic content that aligns with SEO strategies. She also shares innovative ways to measure engagement and the balance between brand-driven and keyword-focused content, advocating for long-term audience engagement over quick wins.

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Intro

00:00 • 2min

The Unpredictability of Virality: A LinkedIn Experience

02:07 • 2min

Mastering Content Strategy with AI and Storytelling

04:05 • 16min

Innovative Content Strategies for Audience Engagement and Long-term Success

19:41 • 5min

Navigating Content Delivery and Engagement on Social Media

24:52 • 2min

Creating Value-Driven Content Strategies for B2B Marketing

26:30 • 5min

Navigating Content and Brand Strategies in B2B

31:45 • 22min

Unlocking Business Potential with Efficient Scheduling

53:44 • 2min

Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.

Chelsea and Dave cover:

How leveraging internal and cross-functional knowledge can create a content goldmine
Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords

Timestamps

(00:00) - - Intro to Chelsea
(06:39) - - LinkedIn for B2B
(13:43) - - Chelsea’s Experience at Chili Piper
(17:48) - - Improving Content for Podcasts
(21:04) - - How to Maximize Search Impact
(21:53) - - Driving Website Traffic Through Brand Content Strategy
(28:05) - - Merging Brand and Keyword-Driven Content
(32:24) - - Aligning Brand and Content Strategy with Your Goals
(34:31) - - New Content Channels for B2B
(38:35) - - How to Measure Content Engagement
(42:11) - - Skyscraper SEO Content Strategy
(43:20) - - How to Grow Using Gated Content
(50:19) - - How to Craft a Brand Strategy

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