B2B Marketing with Dave Gerhardt

#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

Sep 2, 2024

Chelsea Castle, Head of Content and Brand at Close, brings her B2B SaaS expertise to the discussion. She highlights how integrating internal knowledge can create a content goldmine. Repurposing various media forms is essential for maximizing value. Chelsea emphasizes the importance of authentic content that aligns with SEO strategies. She also shares innovative ways to measure engagement and the balance between brand-driven and keyword-focused content, advocating for long-term audience engagement over quick wins.

54:56

Creator website

Episode guests

Chelsea Castle

AI Summary

Highlights

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Episode notes

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Quick takeaways

Leveraging internal knowledge through collaborative workshops can create a cohesive content strategy that aligns with brand identity and objectives.

Repurposing different media formats, such as podcasts and webinars, maximizes content value and enhances audience engagement across platforms.

Integrating qualitative feedback alongside traditional metrics allows marketers to gain deeper insights into content effectiveness and audience resonance.

Deep dives

Maximizing Lead Conversion with Calendly

In B2B marketing, speed to lead can significantly affect conversion rates, and integrating tools like Calendly on company websites facilitates this process. Calendly allows users to book meetings directly from website forms, removing lengthy follow-up phases, which ensures that leads are engaged while they are most interested. This immediate booking capability can connect prospects to the right sales representatives at the right time, thus enhancing the sales handoff experience. Companies like Smith.ai and Katalon have already reported substantial increases in website bookings and conversion rates through strategic use of Calendly.

Leveraging Internal Knowledge for Effective Content Strategy

02:41

Exploring Connected TV Advertising and Content Measurement

02:43

Crafting Engaging Brand Strategies Through Exclusive Content

04:10

Strategies for Managing Content Backlogs and Engagement

01:31

Intro

2min

The Unpredictability of Virality: A LinkedIn Experience

2min

Mastering Content Strategy with AI and Storytelling

16min

Innovative Content Strategies for Audience Engagement and Long-term Success

5min

Navigating Content Delivery and Engagement on Social Media

2min

Creating Value-Driven Content Strategies for B2B Marketing

5min

Navigating Content and Brand Strategies in B2B

22min

Unlocking Business Potential with Efficient Scheduling

2min

Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.

Chelsea and Dave cover:

How leveraging internal and cross-functional knowledge can create a content goldmine
Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords

Timestamps

(00:00) - - Intro to Chelsea
(06:35) - - LinkedIn for B2B
(13:39) - - Chelsea’s Experience at Chili Piper
(17:44) - - Improving Content for Podcasts
(21:00) - - How to Maximize Search Impact
(21:49) - - Driving Website Traffic Through Brand Content Strategy
(28:01) - - Merging Brand and Keyword-Driven Content
(32:37) - - Aligning Brand and Content Strategy with Your Goals
(34:44) - - New Content Channels for B2B
(38:48) - - How to Measure Content Engagement
(42:24) - - Skyscraper SEO Content Strategy
(43:33) - - How to Grow Using Gated Content
(50:32) - - How to Craft a Brand Strategy

Send guest pitches and ideas to hi@exitfive.com
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Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.

What those companies need is automated scheduling for qualified leads.

And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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B2B Marketing with Dave Gerhardt

#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Maximizing Lead Conversion with Calendly

Chelsea's Viral LinkedIn Post

Content Creation Process and Tools

Leveraging Content for Brand Strategy

Measuring Content Impact Beyond Metrics

Leveraging Internal Knowledge for Effective Content Strategy

Exploring Connected TV Advertising and Content Measurement

Crafting Engaging Brand Strategies Through Exclusive Content

Strategies for Managing Content Backlogs and Engagement

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

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highlights

B2B Marketing with Dave Gerhardt

#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Maximizing Lead Conversion with Calendly

Chelsea's Viral LinkedIn Post

Content Creation Process and Tools

Leveraging Content for Brand Strategy

Measuring Content Impact Beyond Metrics

Leveraging Internal Knowledge for Effective Content Strategy

Exploring Connected TV Advertising and Content Measurement

Crafting Engaging Brand Strategies Through Exclusive Content

Strategies for Managing Content Backlogs and Engagement

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

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Discoverhighlights

Get the Snipd
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