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#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

B2B Marketing with Dave Gerhardt

CHAPTER

Mastering Content Strategy with AI and Storytelling

This chapter explores a personal approach to content strategy, emphasizing the blend of abundant ideas and AI tools like ChatGPT for organizing content. The speakers discuss effective methods for leveraging LinkedIn for brand building and community engagement, sharing insights on post performance and the importance of repurposing content. Additionally, they delve into the significance of storytelling and dark social strategies in enhancing marketing efforts and fostering connections.

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