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#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

B2B Marketing with Dave Gerhardt

CHAPTER

Navigating Content Delivery and Engagement on Social Media

This chapter explores the difficulties in assessing the effectiveness of digital content on social media compared to traditional advertising methods like billboards. It emphasizes the need for engaging content and strategic link placement to boost user interaction and engagement.

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