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#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

B2B Marketing with Dave Gerhardt

CHAPTER

Innovative Content Strategies for Audience Engagement and Long-term Success

This chapter explores audience-focused content creation strategies that prioritize engagement over traditional keyword tactics. It emphasizes the value of repurposing content, expert input, and leveraging AI while advocating for a long-term approach to measuring content effectiveness.

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