Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.
Chelsea and Dave cover:
- How leveraging internal and cross-functional knowledge can create a content goldmine
- Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
- Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords
Timestamps
- (00:00) - - Intro to Chelsea
- (06:35) - - LinkedIn for B2B
- (13:39) - - Chelsea’s Experience at Chili Piper
- (17:44) - - Improving Content for Podcasts
- (21:00) - - How to Maximize Search Impact
- (21:49) - - Driving Website Traffic Through Brand Content Strategy
- (28:01) - - Merging Brand and Keyword-Driven Content
- (32:37) - - Aligning Brand and Content Strategy with Your Goals
- (34:44) - - New Content Channels for B2B
- (38:48) - - How to Measure Content Engagement
- (42:24) - - Skyscraper SEO Content Strategy
- (43:33) - - How to Grow Using Gated Content
- (50:32) - - How to Craft a Brand Strategy
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.
What those companies need is automated scheduling for qualified leads.
And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
