B2B Marketing with Dave Gerhardt cover image

#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

B2B Marketing with Dave Gerhardt

CHAPTER

Navigating Content and Brand Strategies in B2B

This chapter explores the complexities of developing effective content and brand strategies within established companies, highlighting the importance of aligning initiatives with business goals. The speakers discuss innovative approaches to audience engagement, particularly through social media platforms, and critique traditional SEO practices. They also emphasize the significance of qualitative data in measuring content effectiveness and the evolution of attribution models in understanding the impact of content on the sales pipeline.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner