When to avoid AI: brand positioning and human creativity

#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story.

Dave and Pranav cover:

• How to translate your company narrative into concrete marketing campaigns and creative hooks across channels
• Why creative output (not measurement) is the biggest bottleneck for most B2B marketing teams today
• The frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after month

You can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry.

Timestamps

• (00:00) - – Intro and audience roll call
• (06:07) - – Why narratives often get stuck in a Google Doc
• (09:07) - – Foundational docs you need before creating campaigns
• (14:07) - – Category entry points and jobs-to-be-done explained
• (18:07) - – How to feed company inputs into AI tools
• (24:07) - – Generating ad campaign ideas with real examples
• (26:07) - – Using analogies (like basketball) to explain complex concepts
• (30:53) - – Where AI falls short (and why human judgment matters)
• (33:53) - – Mining sales call transcripts for campaign hooks
• (37:53) - – Turning customer objections into marketing messages
• (41:53) - – Repurposing podcasts, presentations, and blog posts into new formats
• (45:53) - – Systemizing idea generation for repeatable output
• (49:53) - – Closing thoughts and audience Q&A

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Today’s episode is brought to you by Paramark.

It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out. 

But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.

That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.

And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. 

In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.

This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.

Grab your spot at paramark.com/brand-consult.

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