Pranav Piyush
Founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Brings a sharp point of view on attribution and channel performance.
Top 5 podcasts with Pranav Piyush
Ranked by the Snipd community
25 snips
Apr 8, 2024 • 56min
#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)
Pranav Piyush, CEO of Paramark, discusses marketing measurement challenges, short-term vs. long-term investments, UTM tags, correlation between marketing channels and pipelines, and measurement for non-direct response initiatives with Dave Gerhardt.
18 snips
Nov 7, 2024 • 49min
#191: Drive | How To Measure Your Marketing Efforts with Pranav Piyush, Co-Founder & CEO of Paramark
Pranav Piyush, Co-Founder and CEO of Paramark, is a B2B marketing measurement guru, sharing invaluable insights at the Drive 2024 event. He challenges outdated attribution models and emphasizes the need for modern measurement techniques. Pranav discusses proving the incremental impact of various channels like search, social media, and podcasts. He also explores how to effectively showcase marketing’s value to CFOs and CEOs, the importance of data analysis, and the necessity of experimentation to decode brand equity and marketing effectiveness.
Sep 3, 2024 • 54min
135: Pranav Piyush: Why multi-touch attribution is broken and what you should do instead
Pranav Piyush, Co-Founder and CEO at Paramark, delves into the pitfalls of multi-touch attribution, urging marketers to focus on genuine sales impact. He advocates for early-stage startups to prioritize simple geo-based testing over complex models, enabling intuitive experiments. Pranav emphasizes understanding customer motivations and highlights the significance of holdout tests and marketing mix modeling for effective strategies. As businesses grow, he suggests balancing intuition with structured analytics to transform marketing into a valuable investment.
Jun 26, 2025 • 56min
B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush
Pranav Piyush, Founder and CEO of Paramark, shares insights from his platform that revolutionizes B2B ad testing. He reveals real results from seven ad campaigns, including branded search and billboards, challenging common misconceptions about testing. Pranav explains the crucial differences between correlation and causation and stresses the importance of structured experiments. He also discusses how small teams can strategically use a modest budget to enhance their marketing efforts and drive impressive ROI.
May 27, 2024 • 47min
#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush
Pranav Piyush, CEO of Paramark, discusses measuring marketing effectiveness, predicting revenue, and the correlation between reach metrics and output. They touch on the challenges of marketing attribution, importance of email audience engagement, and using technology to analyze metrics. The conversation also delves into experimenting in marketing, balancing creativity with measurement, and the CEO's role in marketing strategies.
