The Dave Gerhardt Show (from Exit Five)

#191: Drive | How To Measure Your Marketing Efforts with Pranav Piyush, Co-Founder & CEO of Paramark

18 snips
Nov 7, 2024
Guest
Pranav Piyush
Pranav Piyush, Co-Founder and CEO of Paramark, is a B2B marketing measurement guru, sharing invaluable insights at the Drive 2024 event. He challenges outdated attribution models and emphasizes the need for modern measurement techniques. Pranav discusses proving the incremental impact of various channels like search, social media, and podcasts. He also explores how to effectively showcase marketing’s value to CFOs and CEOs, the importance of data analysis, and the necessity of experimentation to decode brand equity and marketing effectiveness.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Measure Social Ads with Conversion Lift

  • Use Facebook's Conversion Lift tool to measure the incremental impact of social media ads.
  • This DIY tool helps prove the contribution of Facebook ads to business goals.
ADVICE

Correlate LinkedIn and Demos

  • Correlate organic LinkedIn impressions with demo bookings to understand their relationship.
  • Plot both metrics on a spreadsheet and observe how changes in impressions affect bookings.
ADVICE

Measure Email Impact with Holdout Groups

  • Use holdout groups in email campaigns to measure their incremental impact on conversions.
  • Customer.io offers this feature, allowing for accurate measurement of email effectiveness.
Get the Snipd Podcast app to discover more snips from this episode
Get the app