Marketing Operators Our DTC 2026 Predictions & What 2025 Got Right and Wrong
18 snips
Jan 13, 2026 The hosts review their 2025 predictions, assessing what worked and what didn’t. They dive into Meta's strategies for acquiring new customers and analyze the rising importance of organic social and brand tracking. Dynamic pricing and innovative cash flow solutions like pre-orders are discussed as key growth strategies. They explore the resurgence of affiliate marketing and the benefits of AppLovin and X in the channel mix. As platforms evolve, the emphasis on creative strategies and improved data integration emerges as crucial for 2026.
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Treat Brand Awareness Like An Asset
- Brand awareness should be treated like a balance-sheet asset, not just an expense.
- Quantify awareness with tracking and treat increases as leading indicators for future sales.
Use Dynamic Pricing And Preorders
- Implement dynamic pricing and pre-orders to optimize sell-through and cash flow.
- Use discounts, geo or colorway-specific prices, and slow-logistics tiers to flex margins and inventory.
Bring Back Affiliate And Dropship Tactics
- Re-embrace affiliate, dropshipping, and post-purchase upsells as margin tools.
- Prioritize incremental, variable-cost acquisition channels and post-purchase offers to improve unit economics.
