Marketing Operators

Discover how DTC brands are effectively engaging new audiences on Meta through partnership ads. The speakers delve into the advantages of influencer marketing versus traditional ads, showcasing why creator-driven content often yields better results. They discuss gifting tactics, the importance of cohesive campaigns, and the intricacies of negotiating with influencers. Additionally, insights on audience targeting dynamics reveal the growing significance of personalization and strategic ad placements, driving engagement and ROI.

Brett Curry, founder of OMG Commerce, dives deep into the world of YouTube advertising, revealing its untapped potential for e-commerce brands. He discusses the power of compelling hooks and the differences between polished and UGC ads. Measurement challenges like attribution and incrementality are tackled, alongside strategies for optimizing conversion events. Brett also shares insights on testing creatives and the metrics that truly matter. Learn how to harness YouTube to boost overall media performance and drive measurable results in your campaigns.

Ariana Ferwerda, Co-founder and CEO of Halfdays, is on a mission to make outdoor activities more accessible for women. With a background in market research, she shares how her brand achieved remarkable growth by prioritizing community engagement over typical DTC strategies. Ariana discusses building a community-led brand, the importance of data-driven insights, and operationalizing community initiatives. Tune in to discover how storytelling and innovative marketing approaches can drive brand success and foster authentic customer connections.

Discover innovative ways to measure brand health beyond traditional metrics like ROAS, and learn about the importance of baseline revenue for tracking brand momentum. Delve into Cozy Earth's viral 'Bed Rot Challenge,' a quirky marketing stunt designed to engage audiences and boost visibility. Hear Cody's insights on running growth sprints to tackle high CPAs on Meta, alongside strategies to align product launches with marketing. This engaging discussion blends creativity, data, and effective campaign strategies for modern marketing success.

Ezra Firestone, a pioneer in e-commerce and founder of brands like Boom by Cindy Joseph, shares his journey from dropshipping to building nine-figure companies. He discusses the evolution of marketing strategies, emphasizing tailored customer journeys over a one-size-fits-all approach. Ezra reveals underutilized platforms like Amazon and Shop App as growth channels and explores the impact of AI on brand discovery. He also delves into ethical marketing practices and sustainable growth strategies, highlighting the need for authentic connections in a crowded marketplace.

Join Connor Dault, CMO of Grüns and former VP of Growth at Caraway, as he shares his journey into the fast-paced world of DTC supplements. He discusses effective onboarding strategies and finding quick wins without disrupting team dynamics. Connor reveals how Grüns combines customer feedback with cultural trends to spot opportunities. Dive into their persona-based marketing strategies, innovative channels like CTV and YouTube, and the importance of cohesive messaging amidst high testing velocity. Get insights on balancing growth and brand integrity!

The hosts discuss the dynamic structure of content teams, balancing in-house talent and freelancers for effective marketing. They explore how influencer content is reshaping major sweepstakes campaigns and dive into innovative strategies for ad optimization across platforms. Incrementality testing is highlighted as essential for maximizing budget efficiency. There's a focus on direct response storytelling, using successful examples to enhance landing pages. Finally, they address the importance of engagement-driven campaigns for brand discovery and audience interaction.

Pop-up acquisition offers can significantly shape customer retention and spending. The discussion highlights the effectiveness of cashback incentives over traditional discounts. It also explores the importance of rigorous testing to avoid strategies that might seem successful but hinder long-term performance. Insights on Meta's changing advertising landscape reveal challenges in maintaining consistent acquisition. Effective promotional strategies and customer experience enhancements are key to driving repeat purchases and increasing lifetime value.

Austin Santino, Client Development Manager at Tatari, shares his expertise on the evolving landscape of TV advertising. He explains why TV is becoming more accessible for brands and how to treat it like a performance channel. The discussion touches on budgeting, creative expectations, and effective attribution. Santino also highlights the need for brands to consider their media mix strategically—shifting focus from traditional platforms to diversifying into channels like TV and streaming. His insights help clarify when and how to expand marketing efforts.

Eric Seufert, founder of Mobile Dev Memo and partner at Heracles Capital, dives into the dynamic intersection of marketing and data science. He highlights the importance of distinguishing between deterministic and probabilistic attribution for effective advertising. Eric passionately discusses incrementality testing as a superior measurement approach and introduces signal engineering to optimize ad performance. Plus, he shares insights on the evolving landscape of AI in marketing and the challenges of audience targeting, making a compelling case for marketers to embrace data-driven strategies.