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Marketing Operators

Latest episodes

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Jun 24, 2025 • 1h 8min

E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP

Join Steve Rekuc, Director of Data at Common Thread Collective, as he shares insights on consumer confidence and the innovative Spending Power metric he developed. He explains how brands can adapt their marketing strategies based on shifting consumer demand. The conversation delves into the impact of seasonality on spending trends and the importance of data for effective budgeting. Plus, Steve discusses the integration of AI in creative strategies and recent successes in product page optimization to boost e-commerce performance.
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Jun 17, 2025 • 1h 21min

E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics

Dylan Ander, founder of heatmap.com and e-commerce optimization expert, dives deep into the complexities of conversion rate optimization. He asserts that conversion rate isn't the sole measure of success, advocating for metrics like CAC payback and 60-day LTV. Dylan discusses how to build effective creative testing frameworks and the importance of robust attribution methods, especially when platform data falls short. He shares actionable insights on using on-site surveys for better data, pricing strategies, and even audits a website, revealing key areas for improvement.
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26 snips
Jun 10, 2025 • 1h 14min

E063: Quick Hits – What’s Shifting on Meta, Shopify’s AI Update & Your DTC Questions Answered

Explore the latest trends in Meta advertising and how it's adapting under pressure. Discover Shopify’s innovative AI tools, including Sidekick, and debate if they truly benefit e-commerce. Learn effective strategies for managing DTC marketing through customer engagement and exploring new metrics like cost per 1,000 accounts reached. Tune in for insights on email vs SMS strategies, optimizing marketing measurement, and the evolving dynamics of customer experience in online retail.
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17 snips
Jun 7, 2025 • 58min

Bonus Episode: Marketing Operators X Meta Summit

The discussion dives into incrementality in marketing, highlighting its importance for measuring true conversions. Measurement tools and a culture of experimentation are emphasized as essential for optimizing strategies amidst changing consumer behavior. AI’s increasing role in creative development is explored, stressing the need for diverse and culturally resonant content. The challenges faced by brands adapting to digital advertising changes are tackled, alongside innovative strategies for enhancing ad performance and effectiveness. It's a dynamic look at the future of marketing!
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Jun 3, 2025 • 1h 18min

E062: Running a Sweepstake for Your DTC Brand? Here’s Your Checklist to Get It Right

Discover how DTC brands can run successful sweepstakes that captivate audiences and drive engagement. Learn the best strategies for planning, promoting, and tracking campaigns that elevate your brand's visibility. Key topics include aligning prizes with brand identity, leveraging gamification techniques, and maximizing post-purchase profitability. Get insights on legal considerations and how to effectively track entries for enhanced customer experiences. Uncover the secret elements that can make or break your sweepstakes results!
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12 snips
May 27, 2025 • 1h 21min

E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing

Explore the successes of recent DTC campaigns, including innovative strategies for Mother's Day and Memorial Day. Discover how AI tools are transforming marketing workflows and customer service. Learn about the nuanced e-commerce team structures essential for effective operations. Hear insights on optimizing marketing budgets with creative promotional strategies, like mystery gifts. Dive into the evolving roles in e-commerce management and the importance of collaboration across departments for achieving brand growth.
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May 20, 2025 • 1h 27min

E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches

Explore the intricacies of go-to-market strategies for successful product launches. Discover how tiered approaches and team collaboration enhance campaign execution. Learn about innovative attribution models that optimize performance measurement, especially on video-heavy platforms. Dive into project management's role in streamlining communication and improving post-mortem analysis. Plus, see how AI is revolutionizing creative workflows while maintaining the importance of human touch in marketing. Transform your launch strategies and maximize efficiency!
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42 snips
May 13, 2025 • 1h 15min

E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday

Taylor Holiday, CEO of Common Thread Collective and e-commerce growth expert, shares game-changing insights on brand strategies. He discusses the evolving landscape of Meta advertising and how brands must adapt to tighter margins and shifting consumer behavior. Taylor emphasizes the importance of a margin-first approach to media spending and highlights why creative campaigns and disciplined execution are pivotal for success. He also explores the role of AI in marketing, foreseeing a leaner, faster future for teams as technology shapes the industry.
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11 snips
May 6, 2025 • 1h 27min

E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose

In a challenging economy, brands must adapt their marketing strategies to stay afloat. The discussion covers essential budget cuts, effective vendor negotiations, and prioritizing impactful marketing channels. Emphasis is placed on understanding changing consumer behavior, especially in premium markets, and the necessity of value-driven messaging. They explore the innovative use of AI, including ChatGPT, for optimizing marketing efforts and boosting conversions while maintaining a growth mindset. The hosts highlight the importance of continuous testing and revisiting assumptions to ensure relevance.
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Apr 29, 2025 • 1h 38min

E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton

In this discussion, Krista Dalton, CMO and SVP of Digital at Tecovas, shares insights on how her brand uses data-driven strategies to evolve while staying true to its roots. She highlights the balance between creativity and analytics in decision-making and the importance of understanding customer needs. Krista dives into how AI streamlines processes and enhances marketing efficiency, emphasizing collaboration within teams. Additionally, she discusses the brand's expansion into new categories while ensuring alignment with their core mission.

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