Marketing Operators Spending More & Reaching Less? Fix Your Meta Account With Us
Jul 15, 2025
Explore the intriguing dynamics of Meta advertising as costs rise while reach declines. Discover tactical changes that have started to turn performance around and the importance of simplifying account structures. The hosts delve into the challenges and triumphs of launching new products, like a mineral sunscreen, and share insights from recent Prime Day sales. They discuss the evolving role of AI in marketing and the necessity of diversifying channels to optimize strategies, showcasing how creative innovation can drive better results.
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Challenging Sunscreen Launch
- Ridge Wallet's mineral sunscreen launch was complex due to FDA regulations and delayed shade additions.
- Despite challenges, the launch gained Vogue coverage and valuable industry recognition.
Use Tiered Launch Systems
- Use tiered launch systems to prioritize marketing efforts based on product importance.
- Create clear playbooks for each tier to guide promotional strategies effectively.
Meta Remains Incremental But Challenged
- Meta advertising remains highly incremental for new customer acquisition despite performance fluctuations.
- However, reach and profitability issues require strategic adjustments to improve overall efficiency.