Today, we dig into the Meta performance issues we’ve been seeing firsthand - where spend is up, reach is down and performance isn’t tracking the way it used to. We unpack what’s been going wrong, and share the tactical changes we’ve tested to get better results.
We get into where we’ve historically over-invested or moved too slowly, how we’re thinking about creative and spend caps right now, and why simplifying account structure might be more powerful than layering on more campaigns. We also discuss where performance has started to turn around as a result of strategic shifts and tests.
We also touch our amazon prime day results so far, recent product drops and more.
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00:00 introduction05:16 Event Insights and Networking
08:06 Product Launch Challenges
11:30 Marketing Strategy and Tier Systems
13:56 AI Automation in Marketing
17:14 Prime Day Performance Analysis
20:04 Meta Advertising Roadmap
26:07 Channel Diversification Strategies
29:04 New Product Launches and Incrementality
31:50 Funnel Diagnostics and Performance Metrics
34:36 Creative Strategies for Different Audiences
37:42 Testing and Optimizing Campaigns
40:35 Leveraging Partnership Ads
43:51 Final Thoughts on Meta and Future Strategies
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