Marketing Operators Why Great Marketers Think Like Data Scientists, with Eric Seufert
Jul 22, 2025
Eric Seufert, founder of Mobile Dev Memo and partner at Heracles Capital, dives into the dynamic intersection of marketing and data science. He highlights the importance of distinguishing between deterministic and probabilistic attribution for effective advertising. Eric passionately discusses incrementality testing as a superior measurement approach and introduces signal engineering to optimize ad performance. Plus, he shares insights on the evolving landscape of AI in marketing and the challenges of audience targeting, making a compelling case for marketers to embrace data-driven strategies.
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Eric Seufert's Career Journey
- Eric shares his journey from Skype analyst to mobile gaming marketing and founding Mobile Dev Memo. - He highlights his focus on freemium models and user acquisition strategies over a decade-long career.
Mobile Gaming Monetization Insight
- In mobile games, only about 1-2% of players ever pay, but those "whales" fund the majority of revenue. - This contrasts with DTC, where recovering CAC on the first order is often expected.
Discord Ads and Gaming Strategy
- Discord advertising focuses on integrating ads naturally to benefit users with relevant offers and rewards. - Gaming-related ads leverage social and incentive mechanics to engage users.