Join Eric Seufert, creator of Mobile Dev Memo and former Vice President at Rovio, as he navigates the booming mobile gaming world, now 50% of the overall gaming market. He shares the evolution of mobile gaming, highlighting key milestones like the 2008 app store launch and the rise of the freemium model. Eric dives into monetization dynamics, discussing user engagement metrics and how privacy laws are reshaping strategies. He also addresses how companies like King succeed by attracting diverse players while adapting to regulatory changes.

Eric Seufert, a leading expert on digital advertising, shares his insights on the current landscape shaped by Apple's App Tracking Transparency policy. He discusses Meta's adaptation and recovery, alongside Twitter's advertising challenges. The conversation highlights misconceptions about targeted advertising and the balance between user privacy and effective marketing strategies. Seufert also explores the rise of retail media networks and the transformative impact of AI on advertising, emphasizing the need for transparency in a data-driven world.

Eric Seufert, founder at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, discuss navigating rising digital advertising costs, privacy constraints, and evolving marketing landscapes. They explore strategies for maximizing ad performance with Shopify Audiences, effective customer acquisition, and value creation for merchants. The podcast also delves into the benefits of Shop app and Shop Campaigns on Shopify for small businesses.

Marketing expert Eric Seufert discusses predictions for mobile marketing, Microsoft's potential future plans for a standalone mobile gaming app network and search ads, regulatory challenges for a Unity-Microsoft partnership, the impact of the DMA Act on game monetization in the EU, analyzing game revenue and trends, and the challenges faced by lockdown mobile gaming studios in fundraising.

Eric Seufert discusses the digital economy, walled gardens winning, EU's battle against big tech, TikTok ban in US. Challenges in digital advertising, AI technologies, walled compounds impact, TikTok regulations, and debate on federal privacy law. Exploration of federal privacy laws, state regulations, and Big Tech influence. Darkpool tool features also discussed.