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Eric Seufert

Creator of Mobile Dev Memo, a publication on mobile monetization; former Vice President at Rovio.

Top 10 podcasts with Eric Seufert

Ranked by the Snipd community
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69 snips
Jun 23, 2025 • 44min

Everything is an Ad Network with Eric Seufert of Mobile Dev Memo

In this conversation, Eric Seufert, a marketing expert and general partner at Heracles Capital, shares insights on the future of advertising, particularly emphasizing the role of AI in shaping ad networks. He discusses the evolution from deterministic to probabilistic measurement due to privacy shifts, including Apple's App Tracking Transparency. Eric explores how e-commerce must adapt to new marketing signals and the transformative potential of AI in pricing strategies. He also humorously critiques traditional agency dynamics, highlighting the evolving landscape of digital marketing.
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51 snips
Jun 14, 2023 • 52min

Mobile Gaming: A Freemium Economy - [Business Breakdowns, EP.115]

Join Eric Seufert, creator of Mobile Dev Memo and former Vice President at Rovio, as he navigates the booming mobile gaming world, now 50% of the overall gaming market. He shares the evolution of mobile gaming, highlighting key milestones like the 2008 app store launch and the rise of the freemium model. Eric dives into monetization dynamics, discussing user engagement metrics and how privacy laws are reshaping strategies. He also addresses how companies like King succeed by attracting diverse players while adapting to regulatory changes.
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11 snips
Nov 15, 2024 • 54min

Eric Seufert: A Primer on Digital Advertising - [Making Markets, EP.49]

Eric Seufert, a leading expert on digital advertising, shares his insights on the current landscape shaped by Apple's App Tracking Transparency policy. He discusses Meta's adaptation and recovery, alongside Twitter's advertising challenges. The conversation highlights misconceptions about targeted advertising and the balance between user privacy and effective marketing strategies. Seufert also explores the rise of retail media networks and the transformative impact of AI on advertising, emphasizing the need for transparency in a data-driven world.
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11 snips
Jun 6, 2024 • 26min

Reach Customers, Spend Less With These Expert Tips

Eric Seufert, founder at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, discuss navigating rising digital advertising costs, privacy constraints, and evolving marketing landscapes. They explore strategies for maximizing ad performance with Shopify Audiences, effective customer acquisition, and value creation for merchants. The podcast also delves into the benefits of Shop app and Shop Campaigns on Shopify for small businesses.
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10 snips
Jan 10, 2024 • 1h 12min

Marketing Predictions 2024 with Eric Seufert

Marketing expert Eric Seufert discusses predictions for mobile marketing, Microsoft's potential future plans for a standalone mobile gaming app network and search ads, regulatory challenges for a Unity-Microsoft partnership, the impact of the DMA Act on game monetization in the EU, analyzing game revenue and trends, and the challenges faced by lockdown mobile gaming studios in fundraising.
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5 snips
Mar 18, 2024 • 48min

Eric Seufert returns to discuss the state of the digital economy

Eric Seufert discusses the digital economy, walled gardens winning, EU's battle against big tech, TikTok ban in US. Challenges in digital advertising, AI technologies, walled compounds impact, TikTok regulations, and debate on federal privacy law. Exploration of federal privacy laws, state regulations, and Big Tech influence. Darkpool tool features also discussed.
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Jul 22, 2025 • 1h 27min

Why Great Marketers Think Like Data Scientists, with Eric Seufert

Eric Seufert, founder of Mobile Dev Memo and partner at Heracles Capital, dives into the dynamic intersection of marketing and data science. He highlights the importance of distinguishing between deterministic and probabilistic attribution for effective advertising. Eric passionately discusses incrementality testing as a superior measurement approach and introduces signal engineering to optimize ad performance. Plus, he shares insights on the evolving landscape of AI in marketing and the challenges of audience targeting, making a compelling case for marketers to embrace data-driven strategies.
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Oct 2, 2024 • 44min

Building Businesses on Thought Leadership with Eric Seufert

Eric Seufert, a media strategist and the voice behind Mobile Dev Memo, dives deep into the art of building businesses on thought leadership. He shares how blogging has propelled his ventures in tech and media. The discussion covers the evolution of mobile marketing and the pivotal role of AI in advertising. Eric also unveils his journey developing a user acquisition cash flow tool and navigates the shifting landscape of digital advertising due to privacy changes. His insights emphasize the importance of consistency and audience engagement in thriving content creation.
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Dec 25, 2023 • 44min

EP: 37 A Taking Inventory Classic: Eric Seufert on the future of ads, ecom, the walled gardens, and more

Media strategist and author, Eric Seufert, discusses the concept of everything as an ad network, the value of first-party data, and the rise of on-platform commerce. He also explores the concept of a content fortress and shares his interest in macroeconomics and reading habits.
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Sep 19, 2023 • 27min

Ep. 2 Eric Seufert from Mobile Dev Memo chats with AdTechGod

Eric Seufert from MobileDevMemo discusses Apple's impact on digital advertising, user privacy, and IDFA implications. The podcast explores privacy policies, Apple's app guidelines, and the evolution of digital identity in the mobile industry.

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