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Deconstructor of Fun

Marketing Predictions 2024 with Eric Seufert

Jan 10, 2024
Marketing expert Eric Seufert discusses predictions for mobile marketing, Microsoft's potential future plans for a standalone mobile gaming app network and search ads, regulatory challenges for a Unity-Microsoft partnership, the impact of the DMA Act on game monetization in the EU, analyzing game revenue and trends, and the challenges faced by lockdown mobile gaming studios in fundraising.
01:11:30

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Mobile gaming studios founded during the lockdown periods may struggle to secure further funding and meet expectations due to a lower quality bar for investment and increased competition.
  • Early stage gaming startups face challenges in raising funds due to higher standards, increased uncertainty in the mobile gaming space, and cautious venture capitalists.

Deep dives

Prediction: Fundraising Reckoning for Studios Founded During Lockdown

The prediction is that mobile gaming studios founded during the lockdown periods of 2020-2022 will face a reckoning in terms of fundraising. During this time, there was a frenzy of investor activity, with teams being able to raise substantial amounts of funding quickly. However, many of these teams may not have had the necessary qualifications or experience to successfully develop and launch a game. The lower quality bar for investment during this period means that some studios may struggle to meet expectations and secure further funding. Additionally, the market has become more competitive, making it harder for these studios to stand out and attract investment. This prediction highlights the challenges that these studios may face in scaling their businesses and securing the necessary funding to sustain their operations.

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