
Marketing Predictions 2024 with Eric Seufert
Deconstructor of Fun
The Impact of DMA Act on Game Monetization in the EU
The speakers discuss the restrictions introduced by the DMA Act for 'gatekeeper' companies and their implementation challenges. They explore the implications of alternative in-app purchases and entitlements on mobile platforms, highlighting recent compliance changes by Google. The chapter also examines the rise of web stores and alternative payment providers in the gaming industry and their effect on revenue generation.
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