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Marketing Predictions 2024 with Eric Seufert

Deconstructor of Fun

CHAPTER

The Impact of DMA Act on Game Monetization in the EU

The speakers discuss the restrictions introduced by the DMA Act for 'gatekeeper' companies and their implementation challenges. They explore the implications of alternative in-app purchases and entitlements on mobile platforms, highlighting recent compliance changes by Google. The chapter also examines the rise of web stores and alternative payment providers in the gaming industry and their effect on revenue generation.

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