Marketing Predictions 2024 with Eric Seufert
Deconstructor of Fun
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Fundraising Reckoning for Lockdown Mobile Gaming Studios
This chapter discusses the challenges faced by mobile gaming studios founded during the lockdown periods in raising funds. With the frenzy of investors during that time, many studios were able to secure funding even without the necessary skills or quality to build a game. However, as their seed raises come to an end, there is uncertainty about future fundraising due to privacy restrictions and volatility in the mobile gaming space.
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