Eric Seufert returns to discuss the state of the digital economy
Mar 18, 2024
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Eric Seufert discusses the digital economy, walled gardens winning, EU's battle against big tech, TikTok ban in US. Challenges in digital advertising, AI technologies, walled compounds impact, TikTok regulations, and debate on federal privacy law. Exploration of federal privacy laws, state regulations, and Big Tech influence. Darkpool tool features also discussed.
Fragmented landscape of alternative ID solutions poses challenges to replacing third-party cookies.
Rise of walled gardens like Facebook & TikTok underscores their dominance in digital advertising market.
Partnerships forming walled compounds offer improved ad relevancy but pose challenges in data sharing and regulation.
Deep dives
The Implications of Third-Party Cookie Depreciation in Chrome and the Rise of Alternative Identity Solutions
The podcast delves into the potential impact of Chrome's deprecation of third-party cookies, highlighting concerns about the functionality of alternative identity solutions like UID 2.0 and LiveRamp as replacements. The fragmented nature of the alternative ID landscape, challenges in obtaining user consent for deterministic IDs, and the issue of matching across publishers are discussed as potential obstacles in fully replacing third-party cookies.
The Dominance of Walled Gardens and Apps in the Digital Economy
The podcast explores the increasing influence of walled gardens like Facebook, Snap, Pinterest, and TikTok, emphasizing their power in the digital advertising market. The discussion points out the shift towards closed ecosystems like Apple Oven, highlighting the challenges facing tier two and tier three platforms in competing against the dominant walled gardens.
Cross-Channel Ad Buying and the Concept of Walled Compounds
The concept of walled compounds is introduced, illustrating how platforms like Facebook and Amazon are forming partnerships to facilitate cross-channel ad buying and feed personalization. The podcast emphasizes the benefits and challenges associated with walled compounds, showcasing the potential for enhanced relevancy in ad delivery and increased advertising demand.
Challenges in Implementing Federal Privacy Laws and State-Level Privacy Regulations
The podcast discusses the lack of progress in implementing federal privacy laws in the U.S., highlighting the complexities arising from state-level privacy regulations. The conversation points out the challenges faced by tech companies in navigating multiple state laws and emphasizes the need for a comprehensive federal privacy framework to ensure consistency and clarity.
Analysis of the TikTok Ban Controversy and the Regulatory Landscape
The podcast provides insights into the ongoing debates surrounding the potential TikTok ban and regulatory initiatives targeting the platform. The discussion highlights the complexities of data sharing and algorithmic concerns, addressing the challenges faced in enforcing bans and divestitures, especially in the context of geopolitical tensions and regulatory scrutiny.
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Eric rejoins the podcast to discus the state of the digital economy. He covers why walled gardens are winning, the existential threats to open web, EU's battle against big tech, TikTok banning in the US, and much more. Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric has been featured and quoted in The Information, Business Insider, The Wall Street Journal, The New York Times, and more.
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