Taking Inventory cover image

Taking Inventory

Eric Seufert returns to discuss the state of the digital economy

Mar 18, 2024
Eric Seufert discusses the digital economy, walled gardens winning, EU's battle against big tech, TikTok ban in US. Challenges in digital advertising, AI technologies, walled compounds impact, TikTok regulations, and debate on federal privacy law. Exploration of federal privacy laws, state regulations, and Big Tech influence. Darkpool tool features also discussed.
48:27

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Fragmented landscape of alternative ID solutions poses challenges to replacing third-party cookies.
  • Rise of walled gardens like Facebook & TikTok underscores their dominance in digital advertising market.

Deep dives

The Implications of Third-Party Cookie Depreciation in Chrome and the Rise of Alternative Identity Solutions

The podcast delves into the potential impact of Chrome's deprecation of third-party cookies, highlighting concerns about the functionality of alternative identity solutions like UID 2.0 and LiveRamp as replacements. The fragmented nature of the alternative ID landscape, challenges in obtaining user consent for deterministic IDs, and the issue of matching across publishers are discussed as potential obstacles in fully replacing third-party cookies.

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