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Eric Seufert returns to discuss the state of the digital economy

Mar 18, 2024

Eric Seufert discusses the digital economy, walled gardens winning, EU's battle against big tech, TikTok ban in US. Challenges in digital advertising, AI technologies, walled compounds impact, TikTok regulations, and debate on federal privacy law. Exploration of federal privacy laws, state regulations, and Big Tech influence. Darkpool tool features also discussed.

48:27

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Episode guests

Eric Seufert

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Fragmented landscape of alternative ID solutions poses challenges to replacing third-party cookies.

Rise of walled gardens like Facebook & TikTok underscores their dominance in digital advertising market.

Partnerships forming walled compounds offer improved ad relevancy but pose challenges in data sharing and regulation.

Deep dives

The Implications of Third-Party Cookie Depreciation in Chrome and the Rise of Alternative Identity Solutions

The podcast delves into the potential impact of Chrome's deprecation of third-party cookies, highlighting concerns about the functionality of alternative identity solutions like UID 2.0 and LiveRamp as replacements. The fragmented nature of the alternative ID landscape, challenges in obtaining user consent for deterministic IDs, and the issue of matching across publishers are discussed as potential obstacles in fully replacing third-party cookies.

Introduction

6min

Challenges and Strategies in the Digital Advertising Landscape

20min

Exploring Walled Compounds and Strategic Partnerships in Digital Advertising

4min

Navigating the Complexities of Digital Advertising

11min

Debate on TikTok Ban and Federal Privacy Law

3min

Analysis of Federal Privacy Laws and Big Tech Influence in State Regulations

5min

This episode is brought to you by Market. Use AI to chat directly with your marketing and sales channels to get the answers you need to grow your business. Sign-up for Market at https://www.withmarket.ai/. ——— Eric rejoins the podcast to discus the state of the digital economy. He covers why walled gardens are winning, the existential threats to open web, EU's battle against big tech, TikTok banning in the US, and much more. Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric has been featured and quoted in The Information, Business Insider, The Wall Street Journal, The New York Times, and more. Subscriber to MDM Pro: https://mobiledevmemo.com/subscribe/ ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us. And subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

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ADSN

Eric Seufert returns to discuss the state of the digital economy

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Implications of Third-Party Cookie Depreciation in Chrome and the Rise of Alternative Identity Solutions

The Dominance of Walled Gardens and Apps in the Digital Economy

Cross-Channel Ad Buying and the Concept of Walled Compounds

Challenges in Implementing Federal Privacy Laws and State-Level Privacy Regulations

Analysis of the TikTok Ban Controversy and the Regulatory Landscape

Remember Everything You Learn from Podcasts