4min chapter

Taking Inventory cover image

Eric Seufert returns to discuss the state of the digital economy

Taking Inventory

CHAPTER

Exploring Walled Compounds and Strategic Partnerships in Digital Advertising

Exploring the impact of walled compounds and strategic partnerships in the digital economy, focusing on data sharing for targeted advertising and user experience. Discusses examples from major tech platforms like Facebook, Amazon, and Snap to illustrate the changing dynamics of digital advertising.

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