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20min chapter
Eric Seufert returns to discuss the state of the digital economy
Taking Inventory
Challenges and Strategies in the Digital Advertising Landscape
The chapter explores the challenges faced in obtaining user consent for data collection, highlighting the limitations of alternative identifiers and the dominance of apps over the open web. It discusses the impact of walled gardens like Facebook and TikTok, along with the shift towards AI technologies and privacy measures to optimize ad campaigns. Additionally, it delves into the implementation of innovative strategies, such as machine learning-based advertising tools, to enhance monetization and competitive positioning in the digital advertising space.
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