Marketing Operators How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them
Aug 5, 2025
The hosts discuss the dynamic structure of content teams, balancing in-house talent and freelancers for effective marketing. They explore how influencer content is reshaping major sweepstakes campaigns and dive into innovative strategies for ad optimization across platforms. Incrementality testing is highlighted as essential for maximizing budget efficiency. There's a focus on direct response storytelling, using successful examples to enhance landing pages. Finally, they address the importance of engagement-driven campaigns for brand discovery and audience interaction.
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In-House Content Team Unlock
- Efficient content production relies on building internal teams to reduce friction and speed up execution.
- Outsourcing has limits; in-house allows for higher volume and quicker turnarounds.
Ridge Sweepstakes Car Giveaways
- Ridge's sweepstakes feature high-value car giveaways, like a Lamborghini Huracan Starato this year.
- They offer two winners who can choose between cars or $100,000 cash, balancing excitement and operational complexity.
Sweepstakes Reach Loyal Fans
- Sweepstakes attract loyal audiences rather than new ones, often converting familiar users at the final purchase stage.
- Expanding beyond purchase optimization to engagement and view content metrics boosts brand awareness and campaign effectiveness.