Marketing Operators E063: Quick Hits – What’s Shifting on Meta, Shopify’s AI Update & Your DTC Questions Answered
26 snips
Jun 10, 2025 Explore the latest trends in Meta advertising and how it's adapting under pressure. Discover Shopify’s innovative AI tools, including Sidekick, and debate if they truly benefit e-commerce. Learn effective strategies for managing DTC marketing through customer engagement and exploring new metrics like cost per 1,000 accounts reached. Tune in for insights on email vs SMS strategies, optimizing marketing measurement, and the evolving dynamics of customer experience in online retail.
AI Snips
Chapters
Transcript
Episode notes
Strong Memorial Day Sales Anecdote
- Memorial Day sales showed unexpectedly strong growth, especially late in the period.
- Men's acquisition outperformed women's, likely due to shifted messaging focusing on urgency and non-gift shopping.
Use AI for Efficient Ad Creation
- Leverage AI tools like Motion's event to learn efficient ad production with AI.
- Use AI for deep research, non-cringe scalable UGC, and internal creative testing systems.
Cost Per 1000 Accounts Reached Metric
- Cost per 1000 unique accounts reached is a critical Meta metric for large spenders on purchase campaigns.
- Lower costs here correlate with improved ROAS and higher incremental new user reach.