In this episode, we dive into Meta ad performance, Shopify’s latest AI features (including Sidekick), and we answer your DTC marketing questions from our MOps Hotline.
We start with unpacking how Meta is performing for us right now - why it’s still the most powerful channel in the stack, but also less forgiving than it used to be. Cody shares the thinking behind his recent tweet on Meta volatility and how we’re adapting creative and media buying to respond.
Next, we discuss to Shopify’s latest AI announcements and tools - from Sidekick to generative features inside the Shopify platform. We discuss whether these updates are useful for ecommerce operators, or just more hype.
Ad finally, we get into a round of your questions from our MOps Hotline, covering email vs SMS strategy, SKU-level segmentation, channel prioritization, and more.
Want to submit your own DTC or ecommerce marketing question? Click here.
00:00 Introduction
04:34 Leveraging AI in Marketing
07:05 The New Metric: Cost Per 1000 Accounts Reached
19:26 Optimizing Meta Advertising Strategies
27:38 AI Innovations in Shopify
37:34 The Future of E-commerce with AI
44:12 Incrementality Testing for Ad Spend
51:41 Effective Marketing Measurement and Reporting
01:02:54 Pricing Strategies and Conversion Rates
Mehtab's X Thread:https://x.com/mehtabkarta/status/1924547703373189179?s=46
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