Ahrefs Podcast The 4-step process to STAND THE F*CK OUT | Louis Grenier (STFO.io, Everyone Hates Marketers)
Apr 8, 2025
Louis Grenier, the unapologetic founder of Stand The F*ck Out and host of Everyone Hates Marketers, offers radical insights into standing out in a sea of sameness. He discusses the pitfalls of typical branding efforts and unveils a four-step process to achieve unique positioning. From understanding audience insights to crafting a compelling brand narrative, Louis emphasizes the importance of authenticity, continuous engagement, and the need to address real customer challenges. His refreshing take challenges marketers to rethink their strategies and embrace clarity.
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Signs of Bad Positioning
- Poor positioning feels like swimming upstream with constant struggle to convince customers.
- Lack of clarity in messaging causes anxiety, overwhelm, and unstable business foundations.
Insight Foraging Method
- Scrape reviews of similar podcasts or competitors to gather insights on audience goals, struggles, and triggers.
- Use existing data to hypothesize who cares most about your content before starting your own project.
Use Trustworthy Customer Feedback
- Prioritize feedback from customers who recently invested time, money, or resources in your product.
- Be cautious with broad qualitative feedback as it can be misleading.
