#3308

Mentioned in 11 episodes

The Business of Expertise

Book • 2014

Mentioned by

Dr. William Attaway

Mentioned in 11 episodes

Mentioned by

Sean Cannell

, referencing the "drop and give me 20" concept.

The Art of Standing Out in Content Creation - With Sean Cannell of Think Media | Episode 325

Mentioned by

Tom Schwab

, discussing its high quality and value proposition for clients.

416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show

Mentioned by

Blair Enns

when discussing the two-room model of a strategy room and an execution room.

Defending the Castle When the Moats Are Drained

Referenced by

Chris Do

in relation to the concept 'drop and give me 20'.

The Art of Standing Out in Content Creation w/ Sean Cannell | Recast

Mentioned by

Chris Do

when discussing the importance of precise language and articulation.

232 - There is wisdom in learning — with Kevin Finn

Mentioned by

Jay Acunzo

as

David C. Baker

's seminal work, garnering praise from the New York Times.

David C. Baker: Clarity comes *in* the articulation, not before it

Recommended by

Esai Arasi

as a book that changed her perspective on pricing and client acquisition.

TCC Podcast #438: A Minimal Approach to Social Media with Esai Arasi

Mentioned by

Chris Do

, quoting a line from the book about gaining clarity through articulation.

Becoming Unshakable: Design, Filmmaking, and Identity w/ Stan Nwaeze | Ep 375

Recommended by

Dr. William Attaway

as a thought-provoking read offering a new perspective on maximizing value in one's work.

Dr. William Attaway - Growth Happens On the Other Side of Change

Mentioned by

Louis Grenier

while discussing the challenges of self-assessment in branding.

The 4-step process to STAND THE F*CK OUT | Louis Grenier (STFO.io, Everyone Hates Marketers)

Mentioned by Mike as the book that defines expertise as a methodology, not just knowledge ownership.

AI's Role in the Courtroom with Appellate Lawyer Todd Smith | AI in Practice

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