The Futur with Chris Do 232 - There is wisdom in learning — with Kevin Finn
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Mar 15, 2023 Kevin Finn, an internationally recognized branding designer and TEDx speaker, shares insights on transforming businesses into impactful brands. He discusses the crucial distinction between a business and a brand, emphasizing societal perception. Kevin also explores the importance of genuine client partnerships and effective communication in shaping brand identity. Personal stories about loss and empowerment illustrate how language can motivate action and build confidence. Listeners gain valuable questions to redefine their branding approach and navigate today's corporate landscape.
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Client Relationships as Partnerships
- Frame the client relationship as a partnership between two businesses, minimizing power dynamics.
- This approach fosters collaboration and mutual respect, leading to better outcomes.
Perception Research
- Conduct perception research by interviewing internal and external stakeholders to understand a business's true image.
- This research provides valuable insights into how a company is perceived, revealing blind spots and validating assumptions.
Six Key Questions
- Ask six key questions in order: value provided, target audience, core message, communication channels, ability to deliver, and relevance.
- These questions help businesses understand their position and whether their actions align with their values and audience needs.
