The Futur with Chris Do

232 - There is wisdom in learning — with Kevin Finn

Mar 15, 2023

Kevin Finn, an internationally recognized branding designer and TEDx speaker, shares insights on transforming businesses into impactful brands. He discusses the crucial distinction between a business and a brand, emphasizing societal perception. Kevin also explores the importance of genuine client partnerships and effective communication in shaping brand identity. Personal stories about loss and empowerment illustrate how language can motivate action and build confidence. Listeners gain valuable questions to redefine their branding approach and navigate today's corporate landscape.

56:49

Creator website

Episode guests

Kevin Finn

Highlights

AI Chapters

Episode notes

How to Interview for a Job

01:27

How to Let a Client Down Easily and Still Keep Your Relationship

01:29

The Importance of Purpose in Life

02:25

Intro

4min

Building Genuine Client Partnerships

21min

Finding Confidence Through Language and Experience

2min

The Art of Effective Communication in Client Relationships

4min

The Power of Language and Loss

15min

The Urgency of Language and the Gift of Time

2min

Navigating Brand Perception

6min

Empowering Voices: The New Corporate Landscape

4min

Kevin Finn is a TEDx speaker, advisor, internationally recognized branding designer, and author who works with individuals and groups dedicated to creating a positive impact at scale. With 30 years of international experience, Kevin emphasizes that not every business is a brand, and that businesses become brands only when society says so.

As an advisor, Kevin challenges his clients' assumptions objectively. He questions their identity in comparison to how their customers perceive them. In this conversation, he shares six fundamental questions that make up the basis of his brand advisory work:

What value do you provide?

Who are you talking to?

What are you saying to them?

You’ll have to listen to the episode to hear the other three.

This episode is sponsored by Better Help - https://betterhelp.com/futur

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