Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers, Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong about differentiation and audience engagement.
Discover:
(00:00) Intro
(00:57) Parental advisory
(03:24) How do you know if your positioning is bad?
(07:02) Positiong vs product-market fit
(16:00) Step 1: Insight foraging
(40:02) Step 2: Unique positioning
(56:36) Step 3: Creating a distinctive brand
(1:12:59) Step 4: Continuous reach
(1:36:17) The book that cost him $36,000
(1:48:02) Outro
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Where to find Louis:
LinkedIn: https://www.linkedin.com/in/louisgrenier/
Website: https://www.stfo.io/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
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Referenced in this episode:
👤 People
Seth Godin
Website: https://www.sethgodin.com
LinkedIn: https://www.linkedin.com/in/sethgodin/
Gary Vaynerchuk
Website: https://www.garyvaynerchuk.com
LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/
Neil Patel
Website: https://neilpatel.com
LinkedIn: https://www.linkedin.com/in/neilkpatel/
Jason Hennessey
Website: https://www.jasonhennessey.com
LinkedIn: https://www.linkedin.com/in/jasonhennessey/
David C. Baker
Website: https://www.davidcbaker.com
LinkedIn: https://www.linkedin.com/in/davidcbaker/
Martin Neumeier
Website: https://www.martinneumeier.com
LinkedIn: https://www.linkedin.com/in/martinneumeier/
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🏢 Companies & Podcasts
Hotjar
https://www.hotjar.com
Everyone Hates Marketers Podcast
https://www.everyonehatesmarketers.com
Duolingo
https://www.duolingo.com
Ryanair
https://www.ryanair.com
Dentsu
https://www.dentsu.com
VaynerMedia
https://www.vaynermedia.com
NP Digital
https://npdigital.com
Hennessey Digital
https://www.hennessey.com
HubSpot
https://www.hubspot.com
Compare the Market (UK)
https://www.comparethemarket.com
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📚 Books
Stand the Fck Out* by Louis Grenier
https://link.stfo.io/amazon
The Business of Expertise by David C. Baker
https://www.amazon.com/Business-Expertise-Entrepreneurs-Firms-Clients/dp/1605440590
Zag by Martin Neumeier
https://www.amazon.com/Zag-Strategy-High-Performance-Voices-Matter/dp/0321426770
How Brands Grow by Byron Sharp
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
