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The Culting of Brands
Book • 2004
The Culting of Brands explores how companies like Apple, Nike, and Harley-Davidson create strong customer loyalty by fostering a sense of belonging and exclusivity among their customers.
Douglas Atkin draws parallels between these brands and traditional cults, highlighting the importance of community and shared identity in building unbreakable loyalty.
The book provides insights for business leaders on aligning with specific market segments, establishing brand mythology, and managing a workforce of true believers.
Douglas Atkin draws parallels between these brands and traditional cults, highlighting the importance of community and shared identity in building unbreakable loyalty.
The book provides insights for business leaders on aligning with specific market segments, establishing brand mythology, and managing a workforce of true believers.
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Mentioned in 1 episodes
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Kieran Flanagan when discussing the cult paradox and how brands foster a sense of belonging and individualism.
Kieran Flanagan when discussing the cult paradox and how brands foster a sense of belonging and individualism.
How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit
