Newsjacking
Book • 2012
In 'Newsjacking', David Meerman Scott explores the concept of leveraging breaking news to gain media attention.
The book provides strategies for quickly integrating your ideas into ongoing news stories, thereby becoming a part of the narrative.
It emphasizes the importance of timing and creativity in achieving successful newsjacking.
The book provides strategies for quickly integrating your ideas into ongoing news stories, thereby becoming a part of the narrative.
It emphasizes the importance of timing and creativity in achieving successful newsjacking.
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