David Meerman Scott

Ron Gross and Andy Cross, senior analysts at Motley Fool, delve into Netflix's surprising shift to higher-tier plans and the abandonment of its basic offering. They also explore the buzz around Johnson & Johnson's recent spin-off and discuss whether Tesla's margin concerns are overstated. Meanwhile, marketing expert David Meerman Scott shares intriguing business lessons inspired by the Grateful Dead, emphasizing community-focused strategies. Together, they unpack vital trends in travel, consumer spending, and notable stocks like Toro and Mueller Industries.

David Meerman Scott, an author and marketing guru, dives into the ninth edition of his influential guide on marketing and PR. He discusses the evolution of marketing narratives in light of technology, particularly generative AI, and its impact on content creation. Scott emphasizes the shift from traditional tactics to meaningful engagement through quality content. The conversation also demystifies SEO practices and underscores the importance of human creativity in an AI-driven landscape, all while adapting to new challenges in the digital world.

David Meerman Scott, an international bestselling author and marketing strategist, dives into the ethical dilemmas presented by social media, focusing on Facebook's dual nature. He discusses how AI-driven algorithms impact news consumption and the responsibilities of brands in this landscape. The conversation also touches on the pandemic's effect on connections, the evolving job market due to AI, and the importance of awareness regarding social media's potential harms. Expect insights peppered with humor and a call for responsible digital engagement.

David Meerman Scott, author of 'The New Rules of Marketing & PR,' shares his expertise in newsjacking and real-time marketing. He discusses how Trump effectively utilizes newsjacking to engage audiences and the transition from traditional advertising to innovative social media tactics. Scott highlights the importance of curiosity and adaptability in personal growth, drawing lessons from various public figures. He also shares strategies for individuals and small businesses to amplify their messages through current events, enriching the marketing landscape.

David Meerman Scott, an internationally acclaimed marketing strategist and author, explores the unconventional lessons from the Grateful Dead. He discusses how the band built a devoted fan network through innovative, community-driven practices. The shift from album sales to concert revenue is highlighted, showcasing an effective business model. Scott emphasizes the power of allowing fans to record shows for virality, and he argues that giving away content fosters trust and loyalty among audiences. Ultimately, he stresses that sharing valuable resources can cultivate a dedicated following.