The Artificial Intelligence Show #4. David Meerman Scott, Marketing Strategist: Is Facebook Evil?
Jan 19, 2021
David Meerman Scott, an international bestselling author and marketing strategist, dives into the ethical dilemmas presented by social media, focusing on Facebook's dual nature. He discusses how AI-driven algorithms impact news consumption and the responsibilities of brands in this landscape. The conversation also touches on the pandemic's effect on connections, the evolving job market due to AI, and the importance of awareness regarding social media's potential harms. Expect insights peppered with humor and a call for responsible digital engagement.
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Episode notes
Algorithm Awareness
- David Meerman Scott noticed that Netflix's recommendations were limited to previously watched content or new releases, hindering serendipitous discovery.
- This sparked a deeper reflection on algorithmic curation and its potential negative impacts.
Facebook's Evil Algorithm
- David Meerman Scott argues that Facebook's algorithm is "evil" due to its polarizing effect, reinforcing existing beliefs and conspiracy theories.
- This is especially concerning given that many people rely on Facebook as their primary news source.
Manipulating the Algorithm
- Paul Reitzer's team intentionally interacts with specific content on Instagram to manipulate the algorithm and control what appears in their feeds.
- This highlights the awareness and ability to influence algorithmic curation.
