The new rules of marketing and PR
Book • 2007
This book, now in its ninth edition, provides actionable strategies for professionals, entrepreneurs, and business owners to communicate with buyers directly and in real-time.
It covers the latest tools and techniques in inbound marketing, content marketing, newsjacking, and social media platforms like YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn.
The book emphasizes the importance of adapting to new technologies, such as generative AI, to maintain a competitive advantage and increase sales.
It offers practical advice on building a strong online presence, engaging audiences, and leveraging new media channels to reach key constituencies and stakeholders.
It covers the latest tools and techniques in inbound marketing, content marketing, newsjacking, and social media platforms like YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn.
The book emphasizes the importance of adapting to new technologies, such as generative AI, to maintain a competitive advantage and increase sales.
It offers practical advice on building a strong online presence, engaging audiences, and leveraging new media channels to reach key constituencies and stakeholders.
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Mentioned by Paul Roetzer as an international bestseller, first published in 2007 and now in its seventh edition.
#4. David Meerman Scott, Marketing Strategist: Is Facebook Evil?
Mentioned by Mark Amtower as a book that significantly influenced his approach to digital marketing and content creation.
247 | Building Out an Expert Position in Consulting - with Mark Amtower
