The new rules of marketing and PR

This book, now in its ninth edition, provides actionable strategies for professionals, entrepreneurs, and business owners to communicate with buyers directly and in real-time.

It covers the latest tools and techniques in inbound marketing, content marketing, newsjacking, and social media platforms like YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn.

The book emphasizes the importance of adapting to new technologies, such as generative AI, to maintain a competitive advantage and increase sales.

It offers practical advice on building a strong online presence, engaging audiences, and leveraging new media channels to reach key constituencies and stakeholders.