Mark Amtower

Mark Amtower, founder of Amtower & Company, shares his nearly four decades of experience in government marketing. He discusses the importance of specialization over broad knowledge for consultants and the unique challenges of navigating federal contracts. Mark also emphasizes adapting marketing strategies in a post-pandemic world, leveraging digital platforms, and maximizing LinkedIn for professional growth. His insights on building relationships and recognizing all roles within organizations highlight the nuances of successful consulting.