In 'Trust Me, I'm Lying,' Ryan Holiday exposes the inner workings of the online media system, detailing how rumors and false information can quickly spread from low-level blogs to major news outlets. The book highlights the role of marketers and media manipulators in this process, driven by the toxic economics of the news business. Holiday shares his own experiences as a media manipulator and provides insights into the social science behind why this system is so vulnerable to manipulation. He also offers advice on how to spot and combat these manipulative tactics[1][3][5].
This book, now in its ninth edition, provides actionable strategies for professionals, entrepreneurs, and business owners to communicate with buyers directly and in real-time. It covers the latest tools and techniques in inbound marketing, content marketing, newsjacking, and social media platforms like YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The book emphasizes the importance of adapting to new technologies, such as generative AI, to maintain a competitive advantage and increase sales. It offers practical advice on building a strong online presence, engaging audiences, and leveraging new media channels to reach key constituencies and stakeholders[1][3][4].
Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking
David Meerman Scott is a remarkable leader… I really appreciate that he’s actively seeking out opportunities to learn, grow, and help others. On this episode, I learned a great deal about Newsjacking – what that meant and how we all can do it. I also learned a lot about how David became a world class speaker commanding over $25,000 per hour. We had a fascinating conversation on this episode of The Learning Leader Show.
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic.
He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan).
His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking
Subscribe on iTunes or Stitcher Radio
The Learning Leader Show
“I Help People Understand How To Reach Buyers In The New Age Of The Web”
In This Episode, You Will Learn:
- Being incredibly curious and not afraid to try something new leads to sustained excellence
- How Donald Trump is a master at news jacking
- The power in building a substantial platform
- Seeing patterns that others don’t – how to do it
- The importance of being fearless in your approach to the market
- Newsjacking – injecting your thoughts into the current hot topics
- Creating multiple streams of revenue – how to do it
- How to get paid speaking gigs
- Taking equity over cash for advisory roles
- Hiring a speaking coach even when you’re one of the best in the world
- Walk on stage like Mick Jagger
- A learning leader recognizes that they don’t have it all figured out and never will
“I Saw Patterns That Nobody Else Was Seeing”
Continue Learning:
You may also like these episodes:
Episode 001: How To Become A Master Connector W/ Jayson Gaignard From MasterMind Talks
Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon
Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk
Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe
Did you enjoy the podcast?
If you enjoyed hearing David Meerman Scott on the show, please don’t hesitate to send me a note on Twitter or email me.
Episode edited by the great J Scott Donnell
Bio From DavidMeermanScott.com
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic.
He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan).
His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
The Learning Leader Show With Ryan Hawk 
