Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking
David Meerman Scott is a remarkable leader… I really appreciate that he’s actively seeking out opportunities to learn, grow, and help others. On this episode, I learned a great deal about Newsjacking – what that meant and how we all can do it. I also learned a lot about how David became a world class speaker commanding over $25,000 per hour. We had a fascinating conversation on this episode of The Learning Leader Show.
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic.
He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan).
His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking
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The Learning Leader Show
“I Help People Understand How To Reach Buyers In The New Age Of The Web”
In This Episode, You Will Learn:
- Being incredibly curious and not afraid to try something new leads to sustained excellence
- How Donald Trump is a master at news jacking
- The power in building a substantial platform
- Seeing patterns that others don’t – how to do it
- The importance of being fearless in your approach to the market
- Newsjacking – injecting your thoughts into the current hot topics
- Creating multiple streams of revenue – how to do it
- How to get paid speaking gigs
- Taking equity over cash for advisory roles
- Hiring a speaking coach even when you’re one of the best in the world
- Walk on stage like Mick Jagger
- A learning leader recognizes that they don’t have it all figured out and never will
“I Saw Patterns That Nobody Else Was Seeing”
Continue Learning:
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Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon
Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk
Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe
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Episode edited by the great J Scott Donnell
Bio From DavidMeermanScott.com
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic.
He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan).
His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
