113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking
The Learning Leader Show With Ryan Hawk
Mastering Newsjacking in Marketing
This chapter delves into the marketing strategies of a key figure who effectively utilizes newsjacking to engage audiences in real-time. It contrasts traditional advertising with innovative social media tactics, emphasizing the importance of adaptability in the evolving political landscape.
Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking
David Meerman Scott is a remarkable leader… I really appreciate that he’s actively seeking out opportunities to learn, grow, and help others. On this episode, I learned a great deal about Newsjacking – what that meant and how we all can do it. I also learned a lot about how David became a world class speaker commanding over $25,000 per hour. We had a fascinating conversation on this episode of The Learning Leader Show.
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic.
He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan).
His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking
Subscribe on iTunes or Stitcher Radio
The Learning Leader Show
“I Help People Understand How To Reach Buyers In The New Age Of The Web”
In This Episode, You Will Learn:
- Being incredibly curious and not afraid to try something new leads to sustained excellence
- How Donald Trump is a master at news jacking
- The power in building a substantial platform
- Seeing patterns that others don’t – how to do it
- The importance of being fearless in your approach to the market
- Newsjacking – injecting your thoughts into the current hot topics
- Creating multiple streams of revenue – how to do it
- How to get paid speaking gigs
- Taking equity over cash for advisory roles
- Hiring a speaking coach even when you’re one of the best in the world
- Walk on stage like Mick Jagger
- A learning leader recognizes that they don’t have it all figured out and never will
“I Saw Patterns That Nobody Else Was Seeing”
Continue Learning:
- Go To: DavidMeermanScott.com
- See why over 122,000 people follow David on Twitter: @dmscott
- Read: The New Rules of Marketing & PR
- To Follow Me on Twitter: @RyanHawk12
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Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe
Did you enjoy the podcast?
If you enjoyed hearing David Meerman Scott on the show, please don’t hesitate to send me a note on Twitter or email me.
Episode edited by the great J Scott Donnell
Bio From DavidMeermanScott.com
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic.
He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan).
His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
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